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Fight for Beauty
2025

Fight for Beauty

以美之名 (Original Title)

"Fight for Beauty" is a modern medical drama co-produced by Youku and Orange Image, directed by Li Shaofei, and featuring Yao Chen, Alyssa Chia, and Hou Wenyuan in leading roles. The series will premiere on March 30, 2025, on Dongfang TV, Beijing TV, and Zhejiang TV, and will be exclusively available on Youku. This groundbreaking series focuses on "medical beauty," exploring themes of appearance anxiety and female self-identity through a narrative of "rival cooperation" between two female leads. It has been praised as "the television version of Her Story" combined with "the medical version of Nothing But Thirty."

0h 45min
2025 年 3 月 30 日
Yao Chen and Jia Jingwen Star in a Medical Showdown, Youku and Three Satellite Channels Reveal the Professional Ethics of a Cosmetic Surgery Hospital
Fight for Beauty
Cast & Crew
  • Plot Core: The Collision of a Decade of Grievances and the Original Intention of Healers

    Yao Chen plays Qiao Yang, a craniofacial surgeon at a public hospital, who diverges from Zhou Jingwen (played by Alyssa Chia), the founder of a cosmetic surgery hospital, due to misunderstandings during their university years. Ten years later, they reunite and transition from "ideological confrontations" to "joint treatments," tackling complex cases such as facial reconstruction for tumor patients and psychological trauma recovery for burn victims. The series uses a "case study" format to reveal ethical dilemmas in the medical beauty industry, featuring storylines like "controversies over transgender surgeries" and "medical disputes from celebrity procedures."

    Character Depth: The Professional and Emotional Struggles of Dual Female Leads

    Yao Chen takes on the role of a "cold, hard surgeon," transforming from her character "Su Mingyu" in All Is Well into a "medical decision-maker," with the line "The scalpel can repair appearance but cannot heal prejudice" enhancing her character's sharpness.
    Alyssa Chia returns as a "returnee director," portraying an awakening from "catering to her husband's career" to "leading medical reform," with her interactions with Yuan Hong (playing Qin Gui) reflecting the struggles of women in the workplace regarding "power shifts in marriage."
    Hou Wenyuan plays Lu Ziyou, a neurosurgeon, exploring the conflict between "perfectionism" and "human fragility" through storylines involving "surgical errors."

    Production Highlights and Social Issues

    Industry Authenticity: The production team collaborates with Shanghai Ninth People's Hospital to accurately depict cutting-edge technologies like "3D printing for cranial repair," referencing cases from the 2024 "China Medical Beauty Industry White Paper."
    Female Perspective: Writers Jiang Xia and Qin Mengqian design psychological profiles of beauty seekers, such as the backstory of a "cosmetic surgery addict" with a history of domestic violence, enhancing social critique.
    Dual Endings: Director Li Shaofei revealed that the ending, where Qiao Yang competes with Zhou Jingwen for the "director position" or "co-founds a charity clinic," will be determined by audience voting.

    Broadcast and Market Strategy

    Broadcast Rules: The three satellite channels will air two episodes from Monday to Thursday and on Sunday at 7:30 PM, while Youku VIP members will have access to three episodes on the first day, with SVIP members able to unlock them early. One episode will be updated on Fridays and Saturdays.
    Topic Marketing: The first teaser featuring Yao Chen angrily throwing a scalpel sparked discussions on "medical ethics" on Weibo, with the topic #DefiningUglyInTheNameOfBeauty# trending in the top five.

    (This article is compiled from information provided at the drama's press conference and interviews with medical consultants; specific details are subject to the actual broadcast version.)

    Note:

    The "Gem Hospital" is inspired by a top-tier medical beauty institution in Beijing, with the "VIP client hidden treatment room" revealing phenomena of special privileges.
    The storyline involving Qiao Yang's "surgical error" incorporates the 2023 "Guangzhou Medical Accident Arbitration Case," enhancing the show's realism.

  • Release Date
    2025 年 3 月 30 日
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